Running a business from your home offers a lot of advantages. You can be your own boss, save a lot of time as you do not have to commute to your office every day and have a flexible working hour. But it has its share of disadvantages too. When working from home, you have to face various distractions and different family and other responsibilities may come into your way. The following are some tips which would help you to succeed in your home business by keeping home and work separate:–
(a) Each day, make a list of the work to be done. Give priority to the more important
jobs and try to complete those in time. Set your goal and try to achieve that each
day. If necessary, work for some extra hours to achieve your target for each day.
(b) Avoid family interference. When you are working at your home office, your family
members must not interfere with your work. They must understand that even if you are
at your home, you are doing official work and that they should not disturb you and
interfere with your work.
(c) When in work, try multitasking to increase your output. Concentrate on your work
and avoid unnecessary surfing on the internet. If you find that there is too much
work to do, take the help of other family members. If necessary, you may outsource
some of your work.
(d) The main purpose of your business is to make money. So always sell products which
offer good profits and which have a good demand in the market.
(e) When you are running an online business, you must set up your own website/landing
page/blog. Even if you have an offline business, use the internet to promote your
(f) Use different traffic generation techniques to drive traffic to your website. You
may use ‘Pay Per Click’ or PPC advertising, classified posting, article marketing,
forum marketing, traffic exchanges and other methods for traffic generation. Out of
these, PPC is a paid method whereas the others are free.
(g) A very effective internet marketing technique is ‘E Mail Marketing’. It involves
building your own ‘opt-in-list’. For this, you have to collect the names and e mail addresses of the visitors to your website. In exchange of their names and e mail addresses, offer them something of value, such as, a free e book. You can send periodical e mails to the members of your list with offers of different products which you are promoting.
(h) When you start, preferably focus on one business. After you become successful in
that, branch out to other businesses.
(i) It is very important to have enough capital so that your business sustains for the first six months of operation. During this time, any income earned from the business should be reinvested into it. After the first six months, you can start drawing some money from your business.