Choosing the right domain name for your online business
spent considerable time creating your website
and now its time to get it up and running. The
first thing that you need to do is get a good
domain name for it. You may think that this is
an easy task, but that isnt necessarily the
case. The first thing that you need to do is to
come up with a list of potential names for your
website, preferable one that will also be the
address of the website or its URL. For instance
if you are selling shoes a perfect domain name
would be shoes.com or affordableshoes.com. You
get the idea, make sure the name is directly
related to what your business is all about. If
you are selling shoes you wouldnt chose
something like mybiz,com.
A domain name must
stay in the mind of potential customers. If you
choose one that is directly related to your
business and are lucky enough to have it be the
same as the URL, then it will be much easier for
people to remember it the next time they are
looking for shoes. They will also automatically
know how to find your website.
Now that you have
chosen a domain name, thats only half the
battle. The next step is the most important. You
will need to find out if the domain name that
you chose is available. Just because you choose
a name doesnt necessarily mean it is available.
If it is available, great, it can also be used
as the websites URL. But if it is not available,
you may have to choose another domain name
because you certainly wouldnt want to have a
domain name that is different than the sites
URL. Lets take the shoe-selling example again.
If your business is called shoes but the domain
name is taken and you chose mybiz.com, your
customers who are looking for shoes will wind up
on your competitors site and you certainly
dont want that. You will lose more sales that
way. People will not try to remember a URL that
is not directly associated with the product that
they are looking for.
So basically when
you choose a domain name you absolutely have to
make sure that it is available and can also be
used as the sites URL. Otherwise, you may be in
for a bad ride. So what if the name that you
want is not available, what can you do now?
Well, it depends how determined you are to get
that particular name.
Lets say that the
name you chose is a brand name, but is not
available. You can try to buy the name from the
owner. In order to do this you will need to find
out who owns the name. There is a site on the
net that allows you to do just this. It is
called whois and will give you all the owner
information that you need. You can then contact
the owner and explain your situation and see if
you can buy the name.
However, be aware
that the owner may have a high asking price for
the domain name because he/she is aware that you
are anxious to buy it. They know that you can
buy domain names fairly cheap form other sites
on the net, but this particular one which is
unique to your business will cause them to drive
the price up. Depending on how badly you want
the name, it may cost you a hefty price.
If you are just
starting out though and cannot afford to
negotiate the purchase of a brand name domain,
then you have no choice but to seek a much more
affordable alternative. You also will need to
get a domain name first before naming the
website. For instance if you get mybiz.com, then
your website will be known as mybiz and the URL
www.mybiz.com. I know this is putting things
in reverse order, but you have to secure the
domain name first before you can possibly know
what to call your business or website.
If you dont make
sure that you have a domain name first and make
sure that it relates to what your website will
be called, you will cause confusion for
potential customers and may lose out on having a
successful online business. The choice is yours!