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The value of a domain name

By Staff

A domain name says it all about your business and therefore should be chosen very carefully. For instance, if you are in the business of selling shoes you need to choose a name that is appropriately associated with that item. A domain name that may be appropriate would be [your name]. So if your name is Dexter let’s say, the domain name of your business site would be This name not only lets people know that you are in the business of selling shoes but also gives them an idea that someone named Dexter owns the business. It is simple, to the point, related to the product and most importantly easy to remember. These are the most important factors when choosing a domain name for your online business.

Sometimes it is not that easy to get the domain name to totally reflect what your business is all about because the name is already in use by someone else. It is not impossible though to find an appropriate name that will stay in the minds of potential customers, it just takes a little research on your part. As long as the name is short, reflects the type of business or product, is easily remembered and catchy, it should serve your business well. Let’s look at an example.

Which would you remember first?


As you can see, no one has trouble-remembering and they know instantly that the site has something to do with pets. The second domain name is not only too long but you don’t have a clue what type of business it is or what they offer in terms of products and services. So in order to have a successful business presence on the web, you need to make sure that you have the best domain name possible. It could mean the difference between life and death of your business.

There are numerous sites on the web that sell domain names. They also have a free domain name checker that you can use to see if the name you want is available. You will need to seek these sites out and find a name that best suits your business. Don’t be discouraged if you have a little difficulty or if it seems that all the good names are taken, with a little perseverance you can find a suitable one. 

One site to investigate is, it is a good site to purchase domain names from. Like anything else I recommend shopping around first because prices do vary. But this site is a good place to start the search. In addition, the price at is very affordable at only $13.50 for the year.

Think carefully before you choose a domain name. Remember that it is a two-part name. The first part reflects your business and the second part is the extension to that name, like The domain name must absolutely fit your business type perfectly or it will not be remembered. No matter what product you are selling or what service you are providing, the first part of the domain name needs to say that. If you choose something like and are selling birds, your business will not be accurately reflected in that domain name. Another consideration, which is equally important, is that the domain name must be professional. After all you are running a business and need to portray a professional image through out your web presence.

Now, the second part of the name is usually dot com (.com). There are other extensions available such as .org, .net and so on, but .com is the most common and easiest to remember. As a matter of fact, people are programmed to type in .com before any other extension so always try to get a .com extension in your domain name. If people they to type in .com and you have a .net or .org extension, your web page will not come up and they will get frustrated and give up the search for your business. This can add to many lost sales.

Another thing to consider when purchasing a domain name is that you will own it for a full year. If you don’t choose wisely, you are basically stuck with it for that period of time. In addition, because you can buy domain names fairly cheap, they are scooped up in quantity and bought without careful thought. There is a tool available on the web that is located at nameboy

Domain Registration

Domain name registrars are people who track the ownership of domain names and the servers that the domain names point to. In order to use the domain name that you have selected, you will have to register it. Cost varies between registrars but usually ranges from $10 to $35 for a one-year registration.

Prior to 1999, the options for registering a domain name were slim. One sole company held the monopoly on domain name registration making it impossible for people to have a choice of plans. Today, things are different as new registration companies are springing up all over the net. That is in part due to, which broke the monopoly and therefor gave people a choice. Since then, more and more registration companies are available with more options to choose from.

As stated, prices will vary so you will have to shop around for the best deal. Registering a domain name has become a lot cheaper over the years. As your business grows, you will probably want to register more domains, so it will be worth while to find an affordable group of names. Make sure that your registration company is reliable and offers great back up and support. Do not be swayed to choose the cheapest, they may not be the best. You get what you pay for holds true here.


Web Site Hosting


Now that you have a web site and a good professional snappy domain name, it’s time to look into getting a good web-hosting plan for your site. The sole purpose of a web host is to rent you space to put your web pages on. This way potential customers have a place to go to find your product or service.

Web hosting plans range from cheap to very expensive depending on the number of features offered as well as the level of technical support available. The key here is to remember that you will get what you pay for. If you opt for a cheap hosting plan, that’s exactly what you will get. In addition, don’t expect any technical support, because you won'’ find it with a cheap hosting plan.

 In order to keep your business online running continuously, you will need to pay a little more for additional features and support. Seek out only professional web hosts that are reliable and have been in business awhile and look as though they will continue to be in business for a long time to come. There are far too many web hosts on the net today that are here today and gone tomorrow. You don’t want your business going down the tubes if your web host decides to close down without notice or disconnect your service without warning. This could be disastrous for your business.

When searching for a reputable, reliable web host company, consider the following factors before you commit to a plan.

 1.      Is there an initial setup fee? If so, how much?

2.      What is the monthly cost? Yearly?


3.      How much disk space do you get for your money?


4.      Do they offer email accounts? If so, how many?


5.      Will you have CGI access?


6.      Do they take care of domain registration for you?

Before you search for answers to these questions, you should plan your requirements carefully. This will help you seek out a web host that can meet your exact needs. You need to set a spending limit, know how much space you will need now and in the future for growth and whether or not you will need additional programming services. Once you know these things, it will make your search much easier.

 If you need help in finding a good web host, there are several search engines on the net designed to help you do just that.

Each of these search engines XE "search engines"  has a variety of search options. Some are easy to navigate through, while others are a little more difficult. Either way you will be provided with a variety of information to use which will make choosing a web host easier.

In regards to fees for web hosting, expect to pay around $50 for the initial set-up fee and monthly payments can run as high as $100 depending on the plan that you choose and the support provided.

 One thing to remember is that if you experience any problems with your web pages once they are uploaded to the web, it will not be the fault of your web host but rather that of the person who designed your pages. You will need to contact that person to resolve any issues with this.

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