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Perhaps every
one of you on
this forum would
have got into
this phase at
some time in
your profession.
A phase where
find yourself
beaming with
confidence with
an urge to start
something on
your own and
make it big in
the industry.
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I was surprised to see a few
noted SEO's comment with
shockingly naive responses
rarely seen in the SEO space.
Google can ID your click with
(my guess) 95% accuracy. The
other 5% of the clicks, they can
throw out on pure
guesstimation. They don't
have to be 100% certain to be
able to toss a click out with a
high degree of confidence that
the click was errant.
How does Google know it is you
clicking on your ads?
1- cookies.
2- your ip matches ips that have
logged into adsense control
panel. Or a login to the panel
matches a previous click on your
site.
3- you page view behavior
matches an owners page view
behavior. This is by far the
most common method used by
Google. It is easy to ID an
owner of a site after very few
numbers of page views. Google
simply tracks your ip behavior
as you view your own site and
ads are served to you. Read some
of the recent stuff on click
fraud - it is pretty clear this
is the top way Google is
tracking bad clicks.
#4: Additionally, the majority
of IP's on the cable networks
are dynamic, but dynamic within
a block. Thus, it is deducible
to know that if Bob's ISP is
Comcast and a Comcast address
has viewed 200 pages on his site
and the same C block logged into
his control panel, and the same
d block is on the Cookie - given
his path behavior - it is pretty
safe bet we can throw out those
clicks.
#5: Here is another one: lets
say you are using a stock piece
of blog software or blog
service. Many of those pieces of
software allow one template and
one template only. So you serve
Google ad code, to even your
blog admin panel. Google sees an
attempt to load an ad from a
restricted url on your site -
presto, it has you. The number
of blind urls Google would have
to check against would be less
than 10 to match 90+% of the
major blogging software out
there.
#6: Two words: Google Toolbar
Long story short - yes Virginia,
Google knows who you are from
your click. That's not the
question - the question is, even
if they know it is you, how many
do they left fly by without
discounting them?
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I don't know
where you're
from janaki but
round me (UK
midlands) there
are hundreds of
guys flogging
SEO services and
with the
exception of a
couple, they're
all talking
rubbish,
charging over
the odds and
delivering
Zilch.
It's very easy
for the layman
to learn about
SEO, very easy
for the layman
to talk SEO, but
very very
difficult to
deliver quality
SEO.
I no longer sell
SEO services
purely because
i've not got a
good way of
obtaining
quality links,
and i don't want
clients ringing
me up after 6
months when
they're sites
aren't listing
and accusing me
of misleading
them, because
that's what'll
happen if you
don't get
results.
Lucky for me, i
got results, but
they were such
hard work it
wasn't
profitable so i
pulled away and
focused on
quality sites,
with link
building done
elsewhere if
required, i
continue to
advise on SEO
strategy, and
build all the
relevant bits in
the page, but
never guarantee
results, and
never charge any
additional money
for it.
If you're going
to go into SEO,
be sure to make
yourself
different from
the rest of the
mis-sell mafia,
take the moral
high ground,
have ACTUAL
results to show
potential
clients, and
make sure you've
a quality,
reliable TESTED
way of obtaining
links (if that's
the route you
choose).
All the talk
from companies
round me is
"keyword
density",
"Header this", "css
that", "blog
this" yada yada
yada, but then
when you ask
about obtaining
links they all
go quiet. Yes
all those things
are important,
but without
links it doesn't
work, one bloke
from a local
very big talking
"charge by the
month" SEO
company said
they "we leave
link building up
to the client"
(they lasted 4-5
months)
It's Rather
turned into a
bit of a rant
hasn't it ;-)
But seriously
think about
these issues
before annoucing
yourself as the
saving grace of
hidden websites
everywhere, it's
a mighty
difficult place
to exist whilst
keeping
customers happy.
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