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Webpage designing tips and more (Page 2)
By
Staff
Publishing Your
Web Site to the Internet
From
a business perspective, a presence on the Web
promotes a company's image and products, helps
to service their customers better, encourages
acquiring new customers, and allows a mechanism
to sharing information. However, having a
personal presence on the web can be just as
exciting. Especially if you are sharing
information, pictures etc. with family and
friends.
Once your web pages are created
and before you publish them to the Internet, you
will need to get a domain name, it is the
name you that you
will call the site where your pages will reside.
This allows people to type in the name and be
taken directly to your site to view your web
pages. It is extremely important to choose a
domain name that has something to do with what
your site is about. For example: toysRus.com
sells toys. Your domain name should relate to
the content of your pages.
After you choose a
name for your site, you then have to register
it. This will ensure that it is available and
that no one else can use the same name in the
future. You will need to seek out a domain name
registrar to do this for you. They keep track of
who owns what name and where that name points to
on the Internet. XE "Registrars" The cost of
registering a domain name can run between $10
and $35 per year however, there is a slew of
providers that offer it for free such as http://www.no-frills.net.
Next you will need
to get a web host. A web host is a
person/company the stores your pages for you on
the Internet on their servers. Web hosting fees
can vary
greatly from $10
to hundreds of dollars depending on the host,
number of pages you have and so on. The good
news is that there are many hosts who offer free
hosting services such as no-feills.net and
others. You need to query the Internet to find
one that interests you. With free hosts, they
get their revenue from advertisers who put
banner ads on your site in exchange for offering
free hosting services.
Publishing Your Web Site
OK, now you have a
product and have built and uploaded a website so
everyone will beat a path to your website to buy
your product Right? Wrong!! People don't know
you are there.
The old saying
Build it and they will come does not hold true
in this case. You have to tell as many as
possible that you have an Internet business with
products to sell.
However you need to tell only
those that might be interested in your product
(otherwise you could be wasting a lot of time).
This is called target marketing
XE "target marketing"
XE "marketing"
. If
you are selling
dog products you probably don't want to spend
your advertising dollars on cat lovers. Thats
the point!
Here are Seven
Rules for creating products fast and
debuting them out via two page Web Sites:
·
Rule
one:
Forget just about everything you've heard or
read about creating and selling products on the
Internet. Most of it is yesterdays news and
doesn't work anymore. Some of it never worked to
begin with.
·
Rule
two:
Forget writing an Ebook XE "Ebook"
. It takes too long (I know I
told you in the beginning it was a good product
to create and sell, and it is, but if you could
sell one that was already created, think of all
the work you are saved). This system you use an
alternative info product that you can develop in
days, instead of weeks or months.
·
Forget
writing unless you are fast at it. Most people
are scared of writing an Ebook
XE "Ebook"
. This system negates that method
in favor of a much easier one.
·
Rule
three:
Forget about search engines XE "search
engines" .
People rave about search engines. Guess what?
Some of them take 3 or 4 months to even spider
those clever "doorway" pages you made. By then,
the search engines XE "search
engines"
have
probably changed the rules.
·
Who has time for
something like this! This system gives you a
method that can potentially take off like a
rocket.
·
Rule
four:
You must test your product ideas BEFORE
you create a product! You can't sell a dead duck
no matter what you dress it up in. If people
don't want the product, the outfit isnt going
to matter and it's a dead duck.
·
Forget it and go
on to something else! In this system, you get a
very practical and logical way to avoid selling
dead ducks to begin with.
·
Rule
five:
Your web site should be no more than two pages.
You can create it yourself, or if you want, you
can hire a pro to do it because it's only two
pages and its
simple. Forget all that garbage you've read
about putting "content" on your web site.
People do that to
get traffic and word-of-mouth. But guess what?
More often than not, it's a lousy traffic
generator. The companies who do it well often
have staff that do nothing but work on the web
site content. Who has the time or money for
that?
You don't need
it. Well teach you how to create a simple web
site yourself. Quick and easy.
·
Rule
six:
If you're spending money trying to advertise
your product, you're sunk. Spending money you do
not have is not conducive to having a profitable
web-site. Your income is limited to your bank
account.
Isnt
it better to have a method where your business
can grow like wildfire without you having to
fork up money all the time for advertising?
·
Rule
seven:
You must have a "front-end" product to sell. You
know the number one thing that stands between
you and the online business you dream of? One
lead product. The front end. Once you have a
front-end product, you can sell other people's
products as follow ups, or your back end.
But
most people never can get that one front-end
product up and going. We will teach you how to
do it.
Uploading Web Pages to the Internet
Finally
its time to transfer your web pages to the
Internet. This is called uploading
XE "uploading"
files. In order to do this you will need an
FTP (file transfer program). Dont be frightened
at this point because most web hosts offer step
by step instructions for uploading your files.
Actually it is not that difficult to do. You do
have another option in that there are many free
or shareware FTP programs available on the
Internet. They are basic but functional
programs. Once your web pages are published to
the Internet, you can them promote your site to
get people to come and take a look.
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