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Website Hosting Conversion Rates

By Staff

You have created a website and you’re just about ready to do business, now what? Are sure that you thought carefully about everything that is involved in running an Internet business? It’s more that just creating a website you know. All that will do is just put your business site on the web, nothing more. No one will even know that you exist. It takes a great deal of effort for your business to get noticed and to have visitors actually stopping by to view your business offerings. It takes an effort to actually market your web business. That’s right, Internet marketing of your business.

You need to carefully think about how you want to market your business. What methods you will use and how much it will cost. The success or failure for that matter of drawing potential customers to your website is dependent on how effective your Internet marketing campaign is. In order to run a successful marketing campaign you need to fully understand what your business is all about, who your customers most likely would be and how you intend to satisfy those customers. If you don’t have a clue what you website needs to accomplish in terms of customers, your dead in the water before you even begin. Basically you need to establish marketing goals for your business as an aid in developing and monitoring the success of your website.

 

The main reason that you want to launch a successful Internet marketing effort for your website is simple, conversion rates! Conversion rates tell the true story of how successful your website and Internet business are. It is the actual proof that you have “converted” window shoppers into actual buyers. Having a load of traffic to your site is great, but if only a small percentage of those visitors buy your product, then your site is not as successful as you think. It’s when you can convert those window shoppers into buyers that will really be a testimonial to your success. Conversion rates help you determine this. It is the single most important tool that you will have to determine the efficiency of your website. Website conversion rates are easy to measure. Many Internet businesses tend to overlook monitoring conversion rates because they are too focused on the “bottom line.”

When you designed your website, it should have been designed with certain goals in mind. Goals like attracting customers, getting customers interested enough to make a purchase and converting lookers into buyers. These action-oriented goals should have been built into your website. If you intend to sell products or services then your action-oriented goal should be to sell those products. How you go about doing this is related to your Internet marketing campaign.

The point here is that if your goal is clearly defined and built into your website, it will be much easier to measure the level of effectiveness of your site. The conversion rates therefore are defined based on the goals that you have chosen.

Knowing Conversion Rates

If you expect visitors to take some sort of action while they are visiting your site, then you need to make sure that it is running at top efficiency. Make sure that your site is easy to navigate and that it is easy to use the features that you have built in. For instance, if you want visitors to fill in a particular form, you need to make that form easy to get to. If you have it setup up so that a customer has to drill through various levels to get to it, they will leave the site before they fill out the form or perform any other task. Accessibility is the key to all features on your website. If you make it available and easy to use/understand, then you increase the chance that visitors will take the action that you intended them to.

Determining the number of visitors who come (over a certain period of time) to your site is the first thing that needs to be done. This will give you a good if your site is working well or not. Use an arbitrary period of time, let’s say one month. Pick a month that didn’t have a lot of advertising activity either online of off-line. At the same time you should be monitoring the number of visitors that actually made a purchase while visiting your site. 

Also monitor the number of tasks that were performed by visitors while on your site such as filling out forms, contacting your service reps etc. Whatever tasks were setup on your site is an important task that should be monitored. Determine the percentage that took some sort of action on your site.

To determine the actual conversion rate of your website based on the monitoring activities stated above, use the following formula.

Total number of visitors each month (divided by) % of visitors that performed tasks on site (divided by) 100.

 For instance, let’s say that you had 2000 visitors for the month of May, but only 25 purchased your products, the conversion rate for your site for the month of May would be 1.25%.

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